Letícia García
21 ene 2024
Cada año, los directivos, activistas y gurús más influyentes de la industria de la moda acuden al foro BoF VOICES. Este año se reunieron en un complejo privado de Reino Unido, donde conversaron sobre cómo la IA está transformando el consumo, la publicidad, los procesos creativos y el papel del diseñador.
During a meal, when he’s asked about how he sees the fashion industry unfolding in 2024, Imran Amed makes the gesture of a rubber band that is stretched too far. “There are too many risk factors. The wars in Israel and Ukraine, the challenge of artificial intelligence (AI), the recession, sustainability and the climate crisis... the market has grown quickly after the pandemic, but I believe that the rope is tightening. At some point, it could break,” he shrugs.